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General Idea Hyundai Depertment Store Pangyo

General Idea Hyundai Depertment Store Pangyo
beezystudio(BZST)

General Idea Hyundai Department Store Pangyo

The pop-up of Pangyo Hyundai Department Store wanted to be a space like General Idea's Reminiscence.

photo_credit beezystudio(BZST)
beezystudio(BZST)
photo_credit beezystudio(BZST)
beezystudio(BZST)

General Idea is a unisex clothing brand that is good at basics. Looking back on the 20th anniversary of the brand's establishment, I thought of a basic furniture design to convey the consistency of 20 years to customers.

photo_credit beezystudio(BZST)
beezystudio(BZST)

During the 30-minute running time, I think the fashion show, which attracts a lot of people's attention, is an ideal space without flaws. With the concept of "Backstage," which is busy to raise a stage, I wanted to show the sincerity of General Idea to convey brand value to customers through this pop-up.

photo_credit beezystudio(BZST)
beezystudio(BZST)

The act of customers entering General Idea's "backstage" walking between series of structured fixtures, selecting clothes and accessories, and fitting them is reminiscent of a model preparing in the backstage.

photo_credit beezystudio(BZST)
beezystudio(BZST)

We expected customers who bought and came out of clothes to feel like they were wearing General Idea clothes and standing on the runway.

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