Billie Le Kid Boutique
Alex Lesage

Billie Le Kid Boutique

Vives St-Laurent as Interior Architects

In 2016, the Billie le Kid store, specializing in children's clothing and products, opened its doors on Laurier West Avenue in Montreal. Conceived by two friends, the in-store experience draws inspiration from the opulence and variety of Ali Baba's cave, where the abundance and diversity of merchandise transport us into the enchanting world of childhood.

photo_credit Alex Lesage
Alex Lesage

Thanks to their innovative vision and unwavering commitment to the quality of their products, Billie le Kid quickly became a must-visit destination for families in the neighborhood. With their remarkable success, the two founders decided to open a second branch in an equally iconic location: the village of Mont-Tremblant, in Quebec's Laurentian region.

photo_credit Alex Lesage
Alex Lesage

Mont-Tremblant is renowned for its unique architecture, vibrant facades, and recreational tourism offerings, making it an ideal setting for a store inspired by the concept of a general store. One of the primary challenges of the project was to create a layout design that reflects the identity and atmosphere of the Laurier Avenue store, while adapting it to the context of the Mont-Tremblant clientele.

photo_credit Alex Lesage
Alex Lesage

Throughout the planning process, customers emphasized the importance of product display and the versatility of the storage systems. The store offers a wide range of children's products, such as clothing for ages 0 to 14, books, body care products, figurines, games, and plush toys.

photo_credit Alex Lesage
Alex Lesage

The layout concept is based on integrating a custom-made high piece of furniture that follows the perimeter of the space and incorporates some conceptual elements of a general store. The furniture provides ample storage and display space and blends seamlessly into the space with its round-shaped compartments. The furniture is designed with a regular and thoughtful rhythm to incorporate access to secondary spaces, including the back store, the mezzanine, and the fitting room.

photo_credit Alex Lesage
Alex Lesage

In the central area, tables and supports for clothing are arranged in aisles to promote fluid circulation and allow for some flexibility in the layout, which must adapt to seasonal needs. A lengthy checkout counter serves as both a display and packaging surface during purchases. Its arrangement prioritizes customer reception and enables quick access to the storage area located behind the custom-made display.

photo_credit Alex Lesage
Alex Lesage

To cultivate an inviting and authentic ambiance, the designers incorporated a selection of antique pieces, such as accent chairs, refectory tables, and various decorative accessories. All of the materials chosen for the store are sober to evolve over time. This palette allows for the creation of a simple space that highlights the items and evokes the world of childhood.

photo_credit Alex Lesage
Alex Lesage

The storefront is designed like a theater to showcase the carefully curated novelties and collections by the owners and their team. These are accentuated by existing arches and doors that lend character to the facade. To extend the concept outside the store, the front is repainted and enhanced with a color palette that is part of the Mont-Tremblant village's charter. Finally, custom-made awnings featuring the brand's logo recall the idea of a general store and serve to identify the store from the main avenue.

In summary, the interior design of the Billie le Kid store in Tremblant is an ambitious project for the founders, who seek to replicate the success of their first location in the city, while incorporating the specificities of this new environment.

photo_credit Alex Lesage
Alex Lesage

Thanks to collaboration with the design team, the space is laid out in a way that creates a unique ambiance that showcases the diversity of the products offered. Materiality, the use of antique pieces, and the clever design of custom-made furniture have created an identity unique to this branch. With this new store, Billie le Kid has been able to adapt to a new market, while remaining true to its creative vision and commitment to its clientele, all while incorporating various architectural elements and design concepts.

Caption

Team:

Interior Architects: Vives St-Laurent

Project manager: Léa Courtadon

Contractor: Spacia

Photo credit: Alex Lesage

Caption

Materials Used:

Suppliers: Jussaume, KC Metal work, Style Labo

Caption

Read story in Français

Project Credits
Interior Architects
Photographers
Contractors
Product Spec Sheet

ElementBrand
Interior FurnitureJussaume
Metal WorksKC metalworks
AntiquesStyle Labo
Product Spec Sheet
Interior Furniture
Metal Works
Antiques
Project Spotlight
Product Spotlight
News
Batlleiroig recovers and improves historic promenade in Reus
24 Jul 2024 News
Batlleiroig recovers and improves historic promenade in Reus

Barcelona-based Batlleiroig, a multidisciplinary planning, landscaping, and architecture studio, has... More

Semillas creates educational space in Peru’s central jungle to promote cultural and environmental preservation
24 Jul 2024 News
Semillas creates educational space in Peru’s central jungle to promote cultural and environmental preservation

Established in 2014, Semillas is a Peruvian non-profit organization that develops architectural proj... More

MVRDV imagines mixed-use Pixel development in Abu Dhabi as an oyster
23 Jul 2024 News
MVRDV imagines mixed-use Pixel development in Abu Dhabi as an oyster

International architectural practice MVRDV has completed Pixel, a mixed-use development project in A... More

Atelier L’Abri’s design for minimal wooden pavilion embraces sustainable regeneration and self-sufficiency
22 Jul 2024 News
Atelier L’Abri’s design for minimal wooden pavilion embraces sustainable regeneration and self-sufficiency

Montreal-based architecture and construction studio Atelier L’Abri has completed the Melba Pav... More

Seattle’s Maritime Innovation Center: A catalyst for the Blue Economy
19 Jul 2024 News
Seattle’s Maritime Innovation Center: A catalyst for the Blue Economy

The Port of Seattle recently broke ground on the new Maritime Innovation Center at Fishermen’s... More

Monumental sculptures appear to embrace and support Fragment Apartments in Prague
19 Jul 2024 News
Monumental sculptures appear to embrace and support Fragment Apartments in Prague

Prague-based creative studio QARTA Architektura has completed the development of an apartment comple... More

Key recent projects by Baumschlager Eberle Architekten
19 Jul 2024 News
Key recent projects by Baumschlager Eberle Architekten

Baumschlager Eberle Architekten is an international architectural firm known for its contextual inte... More

XISUI Design creates serene woven metal pavilion inspired by bird nest and eggshell structures
18 Jul 2024 Innovations
XISUI Design creates serene woven metal pavilion inspired by bird nest and eggshell structures

Shanghai-based XISUI Design is a multidisciplinary studio with a team of architects, installation ar... More