For Watercult a concept for the seasonal use of the sports department in Breuninger Stuttgart was developed and realised.

The exclusive beachwear brand focuses on mix & match - this concept is continued by the modularity of the shop-in-shop system, which allows a great variety in the presentation of products.

Under the title "Holiday Shop", the colourful products are beautifully staged in a natural atmosphere, thus creating a sense of joy and excitement in the run-up to warm holidays. Through summery visuals, customers are taken into the brand's typical »Summer State of Mind«.