RED Concept Store
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RED Concept Store Barberio Colella Architetti
RED Concept Store
Barberio Colella Architetti  • Architects
The façade facing the shopping arcade, featuring the RED logo, a shop window with mannequins and a café visible from the outside.
Barberio Colella Architetti
The open-plan sales area, with its lounge areas featuring taut red wires, exposed red ductwork and concrete walls.
Barberio Colella Architetti
The till counter with its backlit RED logo and the large neon X on the exposed concrete wall.
Barberio Colella Architetti
The two round mirrors, backlit in red, create the Droste effect: an endless reflection, ideal for selfies.
Barberio Colella Architetti
The 60 m² café, with its ‘RED Café’ sign and red armchairs: a meeting place opening out onto the shopping centre.
Barberio Colella Architetti
The most intimate space dedicated to accessories and fragrances, featuring red LED-lit shelves and round red pouffes.
Barberio Colella Architetti
The shop is transformed into a meeting place: DJ sets and socialising amongst the lounge areas with their taut red ropes.
Barberio Colella Architetti
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