Made by Choice products, catalogues and more

We are proud to serve our loyal and discerning customers from all over the world spreading “Nordic Happiness” through our values and approach to everyday life.

Made by Choice was founded by three longtime friends Lasse Laine, Sebastian Jansson, Niclas Ahlström and their united interest in design and beautiful craftsmanship. The team is driven by our mission to create timeless, contemporary and sustainable everyday objects that can be handed down across generations.

We work with only the best designers from across the globe using the finest materials to create a new Nordic design language. We are proud to maintain centuries of woodworking traditions in Finland. Everything we do is “Made in Finland” at our own production facility by some of the best craftsmen in the world.

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