Miduny - Combining Italian Flair with Brooklyn Ingenuity
Miduny is an artisanal furniture brand based in Brooklyn and founded by Italian-born architect and product designer Alessandro Preda (www.alepreda.com).
Furniture for the Here and Now
Miduny's pieces aim to be beautiful and timeless while at the same time highly responsive to the demands of today's users. Miduny design encompasses:
• Culture. All our products are designed and prototyped in our Brooklyn workshop. We then partner with master artisans in Italy to produce small batches of products. We combine tradition with innovation.
• Uniqueness. Each miduny piece is built and finished by hand. A unique serial number is hand-stamped on the piece underside.
• Flexibility. The rate of change in today's world is unprecedented. We embrace this change and strive to design highly adaptable furniture. Our joinery system allows the pieces to be assembled and disassembled as often as required.
• Modularity. The size of our MiMi line is modular. The legs' geometry is such that two legs are ganged together to look like one, decreasing visual clutter. The notch at the top becomes a decorative element. We prefer a flexible furniture design that can be reconfigured from pod to L-shape, to conference table, etc. In our opinion, the hyper specificity of traditional office desks makes them inflexible and limited.
• Sustainability. Our joinery system is such that all our products can ship flat in custom-designed packaging, thus making transportation more efficient. In addition, all materials come from certified sources–for instance, wood comes from FSC certified forestries. Moreover, our products can stand the test of time: you can assemble and disassemble the pieces as many times as needed.
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