Morelato is a Italian furniture company born in Verona in the second half of the last century and which has its historical and ideological roots within the Italian artisan landscape. The brand, in the decades of activity that have seen it grow and reach an international distribution, has always remained faithful to a philosophy that has never renounced the master's own production, rejecting the new industrial processing techniques to protect the cabinet-making tradition typical of Made in Italy. The furniture in Morelato is made in the name of quality and has an internal blockboard or multilayer structure that ensures resistance to time and wear. The processing methods, the choice of materials and the meticulous attention paid to the art of carving make Morelato a reference brand for those looking for works of aesthetic and structural quality, which are associated with a style that, while making use of production that protect and pass on the classic culture of Made in Italy craftsmanship, knows how to be extremely versatile, in step with the times or even in advance. Innovation and research are in fact further differentiating factors that make Morelato an excellence of art design and a banner of Made in Italy in the world.
Morelato furniture cover every aspect of home furnishings, but also extends to the office and contract furniture sector, offering solutions with a strong aesthetic impact for public facilities and catering activities.
Artisan tradition for Morelato wood furnishings
The story of Morelato began in the south of Verona, when Aldo Morelato founded the “Casa Rossa”, a workshop that welcomes the masters of woodworking. From its origin and up to the present day, Morelato has chosen to carry on the tradition of Italian cabinetmakers, offering collections of structural reliability and aesthetic eleganced. Despite a proudly classic approach, the brand has been able to demonstrate a particular sensitivity in intercepting changes: the creations of the Veronese brand, in fact, start from the stylistic tensions typical of the last century and which are enhanced in the '900 collection, but evolve over time, up to proposing accessories in full contemporary style, welcoming the demands of minimal and linear taste.
The accessories proposed by Morelato affect the entire home design sector and find the most representative and authentic symbol of the company philosophy in wood. Morelato sofas and armchairs are valuable works that fit perfectly into classic and modern environments, ranging from liberty style to twentieth-century rationalism up to works with markedly modern suggestions. In the same way, the company's craftsmanship is enhanced in the design of tables and chairs and every type of furniture for the living area, embellishing rooms such as the living room, living room and study, or the sleeping area, providing solutions such as bedside tables and wardrobes capable of combining manual skills and visions of the design artist.
Certifications and the Art Museum: Morelato as a philosophy
The cabinet-making culture that animates the entire history of Morelato is sanctioned by the affixing of a fire brand to each individual process, which has the value of a Certificate of guarantee and which establishes the artisan quality of its products, proven by meticulous testing. . Furthermore, Morelato is UNI EN ISO 9001 certified.
To the obsessive attention to the production processes that lead to the birth of each individual furnishing object, Morelato combines an approach strongly devoted to innovation and aesthetic research. The culture of planning and experimentation find their maximum expression in the Museum of Applied Art to Furniture (MAAM), set up by the historic Aldo Morelato Foundation and located in Cerea, near Verona, at the historic company headquarters of Villa Dionisi. Every year the company announces a competition for young designers and the winning works of the competition are then welcomed into the museum, further developing a well-established idea and identity element of the brand. Since June 2009, the MAAM has been permanently included in the museum “network of deposits” which is part of the Museo del Design Fondazione Triennale di Milano. Around it, Morelato plays an active role in the organization and management of events which, throughout the year, contribute substantially to the dissemination of the culture and art of design and Made in Italy.
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