The Big Camera flagship retail environment prototype was designed for implementation throughout Thailand. The store offers a full selection of cameras and accessories for beginners to professional photographers. Good Design The Big Camera flagship is intended to attract and inspire amateurs to pro photographers to create great photographs, by offering one of the largest ranges of cameras equipment and accessories in Thailand. The store is organized around browsing and demonstration experiences. The 10 meter browsing wall is backed up by a giant photomural of the Bangkok nighttime skyline. The demonstration area has a lower ceiling with natural wood tables for a warmer and more intimate feel, facilitating interactions with staff. Impact on Asian Lifestyle & Influence in Asia Cameras and photography are a big part of the Asian lifestyle, and the Big Camera experience is right in step with Asian consumers of today and well into the future. Commercial Success The second flagship store following this design is now under construction.