Domal, a brand of the Hydro group, opens the doors of its new showroom in Milan: a permanent space where you can discover the innovations in aluminum for the sustainable building envelope, such as windows, sliding doors and curtain walls. Partners of the exhibition space are also: WICONA, Axalta, Weese, Wuerth. 

The project, conceived by the Milanese creative studio LASCIA la SCIA, undermines the idea of a technical-functional exhibition approach in favor of an experiential journey with a high emotional and scenographic impact. The aim is to  accompany the visitor to discover the products inside of a welcoming environment, with a Nordic and informal atmosphere. 

The showroom has also been designed as a work space for professionals, with comfortable environments dedicated to technical study of the products. The essential simplicity and neutral tones of the chosen covering materials including wood and TerraVista, the raw earth plaster by Matteo Brioni on the walls, refer to the natural world and the desire to create an enveloping and comfortable environment in which the presented products are the protagonists in different colours. 

In the environments, these are not simply displayed, rather they are thought to be integrated into the project as elements of subdivision and definition of the spaces themselves. 

Client
Hydro Building Systems Italy Spa
Project & Creative direction
Lascia la Scia s.n.c.
Direction
Federica Allevi
Building
Impresa Olla
Martesana impianti
Valsecchi impianti
Resin
Sika Resine
Carpentry
Extravega Architectural Fabrications Benefit Corporation
Furnishings
Pedrali s.p.a
Lighting
Nemolighting
Audio system
Hi Lite
Video System
TecnoVision
Stabilized Green 
CherryBlossom