Giolitti International, Istanbul, Turkey, 2013

Assigned Typology:     Private

Client:                               Giolitti international sl

Assigned Task:              Project design, site supervision, and security at design and 

                                              execution 

Project phase:                 BUILT

Collaborators:                 Agita Putnina, Joanna Rodriguez-Noyola, Luca Brombo, Teo Valli.

Photographer:                 Temmuz Arsiray.

Giolitti is the most important hand made ice-cream producer in Rome and in Italy in general. 

Nábito architects is proud to design the first Giolitti concept store outside Italy. 

The operation is focused to the internationalization of a firm without loosing characteristic of the tradition.

The Main idea of the front shop is to give an interpretation of the public space. Our architecture shows the will to communicate with the exterior. There are no boundaries between the square and the shop. 

A glass mirrored wall on the interior backspace project the movement of the people inside the shop. And the front table is in contact with public outside” .

The result is a dynamic system of interaction between users and space that modify the ambience. So the question is: How an Italian front Gelato shop integrates with a Turkish public space?

“How Giolitti could modify and interact with users in order to form a dynamic relation between architecture and Public Square? This front shop, the first Giolitti outside Rome and Italy, would represent an Italian traditional way to live the street and the public space. It is not only a seller of Gelato but also a social constant changing event.”  NBC universal