Located in downtown Mexico City across the “Alameda Central”, sharing Avenida Juarez along with the “Palacio de Bellas Artes”, “Casa de los Azulejos” and the “Torre Latinoamericana” is located Sheraton Centro Historico Hotel, one of the most important projects of Pascal Arquitectos. The firm was in full in charge of the architectural and interior design. The hotel occupies an area of 66,000 sqft and it is a 770,000 sqft construction of 26 levels houses 464 rooms, a convention centre, boutiques, restaurants, cafeterias, spa and an heliport.

This is was first high scale project accomplished in Mexico City’s historic downtown in forty years and after the 1985´s earthquakes.

Based on the project’s objective and target market, and in spite of government’s idea to create a colonial style building, it was finally decided to work with a contemporary design integrating the latest technologies braking completely with the surrounding context and the image of its neighboring buildings. The intention was to bring back Mexico’s 50´s commercial, cultural and social atmosphere when hotels were considered a socio-cultural gathering centres.

The market addressed to is eighty percent business class and twenty percent tourism, and besides providing lodging services, it has a convention centre of over 60,000 sqft, holding more than 5,000 people that offers services such as simultaneous translations, multimedia presentations, conference recording, stage and theatrical lighting, 3DFR sound systems, and wireless communications, among others.