Developed to be a milestone in the company's administrative transition, the Império Persa Home Design store project brings a concept that goes from classic to contemporary, reinforcing the strength of the brand and bringing materials to highlight its new phase.

The project's strategy was to lay bare the existing building, naked and raw, so that the store's products were exalted in their forms of exposure, highlighting the concept of working with materials in the most natural way possible, using natural wood floors. sanded surface, apparent ribbed slab, apparent complementary installations and the materials that are the store's protagonists and are in its DNA: ropes, threads and wool.