Estile is a well-known fashion brand in Novo Hamburgo, built on the active personality of Koca Schroeder, its creator. Our job was to convert her personal attributes into an architectural language that would standardize the environment, adding coherence, beauty and usability. An important moment to embrace a new corporate identity.

The proposal of the first concept launched was so impactful that nothing of the original project was altered during execution. All the improvements took place while the store was in operation, with a great deal of alignment between the construction and service teams so that the customer was not harmed but, on the contrary, could watch the store flourish in a happy and welcoming environment.

Among the novelties that add movement and dynamics, curved walls and sinuous lines bring organicity to the internal environment, reinforcing coziness and creating interesting silhouettes of light. The fitting room has been given a new place, in a space with a glass ceiling and plenty of natural light, so that customers often spend hours socializing and enjoying the looks in the company of the majestic flamboyant tree that frames the incredible view of the city.