antoniolupi opens new mono-brand showroom
The antoniolupi new mono-brand showroom is located in one of the liveliest areas of the city, the area of Madrid’s Golden Mile
antoniolupi, professionals specialized in the design and implementation of bespoke bathroom solutions for many years, opens its first Spanish mono-brand showroom in Madrid. Integrated into the 400 m2 ICONNO showroom, located in one of the liveliest areas of the city, the area of Madrid’s Golden Mile.
ANDREA LUPI'S PROJECT
The 80 m2 antoniolupi space is designed by Andrea Lupi (CEO and Art director of the family business) and reflects the minimal and sophisticated style of the corporation.
An XL glass door opens automatically to give access to the entrance of the space. The ICONNO showroom on O Donnell Street welcomes the visitor with warm and comfortable lighting.
11 ENVIRONMENTS
With a total of eleven rooms, the showroom incorporates for the first time the collections of carpets, furnishings and fireplaces specially designed to make the bathroom the most important room in the house.
These are two real sculptures, two sinks that are the same yet different. The first with perfect lines and engravings made from a machine, a marble block of geometric shape. The second, pure strength, pure emotion, comes from the “devastation” of the first. The piece can be ordered already “sculpted” or intact to then customize it independently (do it yourself).
Completing the sinks are the INDIGO taps in matt white, with clear geometries and rigorous lines. The knob is characterized by a diagonal cut that divides the volume. The perfect combination of aesthetics and functionality.
“With antoniolupi the meaning of the word “bathroom” has changed. The designs are a real revolution not only in the shapes, but also in the textures, materials and, above all, in expressiveness. Therefore, it was essential to create a space where to collect the proposals, a small piece of their world “, comments José Miguel Simón, director of the showroom.
“Spain is a very important market for antoniolupi “, says Andrea Lupi, CEO and Art Director of the family business. “I was already thinking about opening a single-brand space in Madrid for a few years, I am very happy to have found in ICONNO the perfect partner, with whom to undertake this venture”.
