RIMOWA has launched a limited pop-up space in Shenzhen, the brand known for its superior craftsmanship has accompanied numerous travellers on their journey of exploration. Say intended to amplify the iconic grooved design, forming a shape resembling a suitcase by arraying a columnar layout. This installation delivers a visual impact while manifesting an adventurous journey.
The skeleton of this installation is made of translucent acrylic, the grooved C-shaped columns were cast as a single piece, and the upper and lower ends are interlocked with beams using mortise and tenon joints, eliminating the exposed joints typical of conventional structures, which results in a cleaner façade.
The lightweight and translucent acrylic paired with metal elements, brings a visual sense of fluidity. This blends aesthetics and technology forming a dynamic passage, inviting visitors to explore and participate in the event.
Stepping into the inner space, the display and brand stories are presented in a circular layout along the perimeter, leaving a spacious active event space for a better visiting experience. Different materials are used to distinguish various parts.
The signature RIMOWA vintage blue carpet is laid throughout the suitcase-shaped space, with a rich texture that eliminates the monotonous flatness. The arrangement of the space could be interconnected according to memories, creating a layered interactive space, which provides visitors with a comprehensive experience.
The concept of the Limited Pop-up space resembles a gigantic RIMOWA suitcase, with its past brand stories presented inside. As the suitcase opens, the event begins, symbolising the passage of time. A new chapter of the story is unfolding and every participant becomes a composer, to write further vivid and exciting memories.
Team:
Design company: Say architects
Client: RIMOWA
Photographer: RIMOWA
Partner In Charge: Zhang Yan, Shan Jianan
Construction Team: Havas China
Other: Yang Yixin ( Project Manager), Zheng Zhaojie, Sun Haoyang, Qi Peng
