The Shomrat Projects showroom, a living tribute to the legacy of its subsidiary- Shomrat Hazorea, offers a unique and immersive experience. Established in 1932, Shomrat Hazorea was a trailblazer in Israel's furniture industry, weaving together decades of craftsmanship and innovation.
The showroom's design concept pays homage to Shomrat Hazorea's foundational influence by celebrating beauty in both perfection and imperfection. It's a space where structure dances with the undefined, and a harmonious tension between order and spontaneity captivates the viewer's gaze.
Inspired by the idea of a grid as a monumental presence, the design uncovers moments of revelation within the space. Originating from the building's structural elements and facade, the structural grid of columns defines the spatial flow and is mirrored in the choice of materials. Exposed wall partitions reveal glimpses of the foundational framework, creating a balance between raw structure and refined aesthetics. This thoughtful approach preserves the authenticity of each core material, enriching the experience with a sense of material purity and architectural expression.
The result is a space that invites visitors to experience Shomrat Hazorea's products through a continuous dialogue between material authenticity and contemporary design.
