Made in Steel 2013
Via dei Mercanti, Milan, Italy, Milan, Italy
Made in Steel Channelling the whole iron and steel industry. Gathering producers, distributors, users and the whole world that lives “of” and “for” steel. Identifying a gathering place that meets all needs and that represents an ideal place to meet and promote one’s products. All this and, especially, much more is Made in Steel, the event conceived by Siderweb.com with the precious collaboration of Brixia Expo – Fiera di Brescia, now in its fifth time. Made in Steel: a new exhibition concept Made in Steel has created a concept which is very different from a typically conventional exhibition. Exhibiting one’s work or its outcomes does not automatically increase one’s business. If the ability to nurture an intense exchange of opinions and ideas is added to this, the objective becomes clearly closer. «We live in a global world, where competition is between systems and where there is no growth without cohesion» states Emanuele Morandi, managing director of Made in Steel, to mark the pace of this event. Knowledge is the starting base from which exhibitors and visitors can promote themselves, seeing clearly, towards well known and established and emerging markets. A mixture of information that can only be concocted thanks to a strong belief in the invaluable value of relations, thoroughly acknowledged by Made in Steel, whose genetic code is exactly in these features. This is why Made in Steel is perfectly somewhere between a prestigious exhibition "showcase" and a cultural venue which, through conferences, forums and panel discussions, fosters flows and exchange of knowledge, confirming the ability to feed organization competitiveness. An event for the industry The steel industry ranges from suppliers of raw materials to the production of steel and iron products, their processing and marketing up to their use in the most diverse environments. The conference & exhibition of steel is aimed at each of them, thanks to the conferences organized by Made in Steel, that deal with the most topical issues in the various sectors. Visitors’ interests and requirements are a necessary asset that gives Made in Steel its own shape built around dedicated themes. The Made in Steel Steering Committee, consisting of leading figures in academic, economic and scientific sectors, has the task of best interpreting the needs of exhibitors and visitors to confirm the excellence level of this event. An international event The iron and steel industry is a global market with excellence typical of Italy. Made in Steel has decided to widen its borders and becoming international has become an inexorable objective. Expanding its horizons to wish in the past and take today an international approach means having foreign companies involved, for which Italy is a strategic market, in terms of purchases and sales. Since the growth potential of the industry is also connected to emerging countries, Made in Steel – for its unique character and differential value – is attractive also for exhibitors and visitors from these areas, as well as from historic industry leading countries. The hosting region, dense with traditions and arts, turns to the whole community of Made in Steel, and has been able to fill absolutely significant pages for the history of the steel and iron industry and of the metal working industry.