Alured

For 334 Oxford Street, anodized aluminium was used to create a façade with depth, rhythm and warmth. The building is a repurposed mixed-use development in the heart of London, where much of the existing structure was retained to reduce embodied carbon while creating a renewed and energy-efficient exterior. Alex Upton Photography Alex Upton Photography Alex Upton Photography What makes the façade especially interesting is the number of anodized colours used. Instead of working with one or two aluminium tones, the design repeats a broad palette across the building. This creates more variation and colour depth, while still keeping a clear architectural rhythm. The colours include AluRed 01, AluRed 02, AluRed 03, A... More