Atheletics

INTRODUCTION The KALORIAS brand is in a period of rejuvenation. Following the adjustment of its corporate image into a new dynamic and modern design, the placement of a new unit at Forum Montijo translates a new business dynamic. Based on this invigorating impetus, we were proposed the transformation of an old retail store into the new KALORIAS Club unit embed in the new brand concept. It should not be just another gym, however the development of a new image and unique identity replicable in future clubs. The aesthetics and the space should reflect concepts such as dashing, dynamic, simple but unique. Despite the creative challenge the budget was not proportional to the task, which made increasingly high the level of difficulty of the... More