Automotive research facility

Toward activities centered on “things”This is a new research and development facility of automaker SUBARU's main plant. SUBARU is a pioneer of technologies and systems known to everyone today, and its unique manufacturing approach and obsessive attention to detail have cultivated a loyal fan base. However, recent increases in workloads have led to organizational and operational “silos,” creating challenges with respect to sharing tacit knowledge and fostering a more collaborative mindset. Ote Camera Koji Horiuchi［Shin Shashin Kobo］ Additionally, designers had limited opportunities to interact with actual “things” or users, making it difficult to get external information and inspiration.Early in... More