Award Winning Store Design
An overview of projects, products and exclusive articles about Award Winning Store Design
Project • By Metagram • Restaurants
Flames Hung Hom
Project Brief
Flames Whampoa is the third restaurant by the Flames brand in Hong Kong. Metagram's brief was to establish an iconic visual identity which could solidify the visual outlook of the brand's restaurants.
Both the founders of Metagram and Flames shared a background of living in Sydney, Australia. This nostalgic synergy created a consensus that the outcome of the design should simulate the wonderful Australian dining experiences fondly remembered by both parties.
Metagram proposed the target of achieving a distinctly Australian dining experience using only atmospheric design strategies and materials, whilst avoiding literal references, such as pictures or cultural objects.
Metagram
Metagram
Project Innovation/Need
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Project • By Metagram • Restaurants
Espresso Alchemy Harbour City
The objective of the Espresso Alchemy café design in Hong Kong's Harbour City mall was to visually connect two disjointed but adjacent spaces. Metagram inserted vividly coloured architectural forms in order to create this iconic design.
Metagram
The site located in Tsim Sha Tsui, a key tourist district of Hong Kong, was one without clear boundaries and was surrounded by much visual clutter, making it difficult to control the design experience.
Metagram
Comprised of two sections, the primary tenancy was narrow, oddly shaped, and visually open to a vast, mostly inactive common mall area providing good visibility but little privacy.
Metagram
Adjacent to the tenancy, within the open mall space was the secondary area. Th... More