BAKE Inc.
An overview of projects, products and exclusive articles about BAKE Inc.
Project • By Yagyug Douguten • Shops
OIMON KAGOSHIMA STORE
This is the first store of the OIMON (オイモン) brand, perfecting the art of new “sweet potato treats”, integrating local ingredients and food culture of Kagoshima Prefecture. Its signature product is a freshly baked sweet potato cake with the flavor of komikan (small mandarin oranges). Upon designing the store, we visited local producers and factories within the prefecture, traveling around sweet potato fields, sweet potato processing factories, craft gin distilleries, and Sakurajima komikan orange groves. The highlight of our research trip was the sight of sweet potatoes being pulled out from the fertile soil of Kagoshima. The process of digging deep into the soil while feeling out the sweet potatoes with hands reminded us of a co... More
Project • By Yagyug Douguten • Shops
PRESS BUTTER SAND Tokyo Station Store
“Press Butter Sand” is a new type of confectionery made with selected ingredients by a unique method called hasami-yaki. Confectionaries made by sandwiching them between iron plates can only be made in small quantities. I was fortunate to be involved from the branding stage of the products to the design of the first shop. The location is along the bustling walkway in Tokyo Station, and its floor area is only about the area of a kiosk. Therefore, the time for customers to interact with the shop is very limited. It is essential to promote the brand as much as possible in a very short amount of time, and for this we decided to narrow down the information to a single theme.
The casting iron used for hasami-yaki is honed and polishe... More