Basecamp

Basecamp is a web based software company located in Chicago, which maintains over six million users. The company’s philosophy of relying on usefulness over gadgetry has made the credo of “less is more” a design approach to their software as much as a business objective which is integral to their growth. Basecamp sought to create a unique work environment that not only reflected their business philosophy, but that also allowed their space to work effectively for their needs in the same way their software works for their customers. This shared set of values resulted in a 10,000 square foot loft workplace that, on the one hand, strives to be free of clutter and distractions but, on the other, is filled with tactile materials that counterb... More