Brand presentation
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Project • By Centrsvet • Exhibition Centres
BMW PRESENTATION
BMW Group presented the new BMW X7 for the first time in Russia. The premiere was held at a specially designed BMW Secret Lounge at "Skolkovo", golf club in the format of exclusive private unveilings for the guests. The presentation of the vehicle to the general public was held at the «Garage» museum in Gorky Park.
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Centrsvet developed a concept for lighting based on Infinity track system and mounted it for the presentation of BMW X7. Elements of the new vehicle’s design were emphasized by light accents. For the entrance and the "secret" room with the new flagship BMW 7 (official photographs will be released in March) , new Sozvezdie models were assembled: a few hundred light sources set the right... More