Brand strategy

In October 2024, we were entrusted with the full redesign of Levi’s® new Brussels headquarters, located in the iconic Elite House at Porte de Namur. The relocation marked a strategic shift toward a more central address and a reduced footprint, prompting a comprehensive redefinition of the workspace program across five floors and approximately 3,150 m². Atelier minHuy Bathed in natural light and offering expansive city views, the building’s qualities became central to the design strategy. Developed from guidelines established during the competition phase, the project evolved organically, prioritizing comfort, flexibility, and a diversity of work typologies. Simple yet character-defining elements, derived from the b... More