#Commercial design

If eyewear in the past was consumed primarily for vision correction, today it has come to be recognized as a small fashion item that expresses one’s identity, shifting the direction of the eyewear market as a whole. Following Suwon, the second location—STREAM EYEWEAR Unjeong—breaks away from the conventional image of an “optical shop,” redefines STREAM’s brand presence, and unfolds with a narrative unique to Unjeong. Yongjoon Choi Yongjoon Choi Yongjoon Choi Yongjoon Choi Unjeong in Paju is geographically prone to fog.Fog blurs and obscures both shape and atmosphere—unsettling and unpredictable at times, yet also freeing. Likewise, vision can feel frustrating when uncl... More

Design Infinity was appointed as the fit-out contractor for the DNV office, undertaking a comprehensive interior transformation that embodies DNV’s values of trust, transparency, and well-being. Alex Jeffries The scope encompassed full turnkey solutions, executed with a focus on detail and user-centric design. Signature features include a biophilic lounge enhanced with olive trees, a serene Japanese Zen garden with bonsai, a custom-built aquarium, and strategically integrated acoustic treatments—all curated to foster wellness, collaboration, and a sense of tranquility within the workspace. Alex Jeffries The open-plan ground floor presents a harmonious blend of functionality and refined aesthetics. It features earthy... More

In the heart of Lithuania, The Serpent, a new E-commerce hub designed by Entropic, reimagines the standard big-box typology of conventional warehouse/retail programming, to create a continuous street of programs, with plazas, green spaces, and public functions.  The project consisting of 70.000 Sqm of spaces dedicated for digital shopping, pick-up zones, and new forms of retail experience.  Entropic The challenge was to rethink the suburban shopping typology, to an experience-oriented retail typology. How can we match user experience, complex logistic movement, environmental response, and optimized retail design into a single cohesive project? Entropic The project splits the site into two, with the public program to th... More

Hovering "Ship" "You must live in the present, ride every wave forward, and find your eternity in every moment." --Thoreau The project is located in the underground park on the second basement floor of Kerry Centre in Jing'an District, Shanghai, with a building area of about 80m². KINABURI ITAMAE has always been presented in a lively Japanese atmosphere, this time the brand as a whole has been upgraded in all aspects, and the designers have broken the previous complex and bustling form and combined it with the special spatial conditions to create a brand new form. YuiZhang ▼General view   Underground Park, a multi-functional dining and social space launched by Kerry Group, has attracted many brands. This time, the shop i... More

JAZZMINE, designed by nnm+ architects, was founded by Zeyu Shen, a young French dessert chef with an overseas background, who is not only passionate about French desserts but also has a deep love for jazz music. After several in-depth discussions, we decided to make the store a warm and dark-toned place, with a romantic retro jazzy atmosphere, letting time slowly flow here. JAZZMINE When naming the place, Zeyu was inspired by one of her favorite jazz records, Jasmine by Keith Jarrett and Charlie Haden, and “Jas” sounds similar to jazz, so “JAZZMINE” naturally became the name. JAZZMINE As requested, the façade looks inconspicuous at first glance in the bustling street, with mottled black steel plate... More

Keeping in mind the institutional nature of the site surrounding and the project brief, the concept – “pool of ideas and loop of feedback”, was evolved. The design revolves around pooling in research minds and creating a loop of feedback for them to benefit from. This idea was further explored by understanding the difference between a ‘study’ and ‘research’. Study happens to be a linear understanding of given information. Whereas research involves a cycle of brainstorming, assessments, deliberations and evaluations after which feedback is sought on the produced work and re-ideation begins before the next loop of study. Caption The pooling of ideas occurs in the Urban center which facilitates t... More

Project GOLD RUSH is a retail store that commemorates gold as a color and a cultural symbol in the subcontinent. Gold holds a significant presence in the culture of this region, not solely as a precious metal, but also reflected in the natural landscape, from the sun's warm tones to the ripening wheat fields and the desert sand's hues. Beyond visual culture, gold permeates language and fashion, where gold jewelry transcends conventional fashion sense and complements all colors and cuts effortlessly. Shehzad Mehmood Shehzad Mehmood The store design features a bold and distinctive use of gold paper as the primary interior finishing material. By pasting over 22,000 gold leaf papers by hand, each piece acquires a unique texture and f... More