Archello Awards 2026 · Enter your projects before 30 September 2026
Archello Awards 2026 · Enter your projects before 30 September 2026

Conceptual design

An overview of projects, products and exclusive articles about conceptual design

Project • By Reza Jafari & AssociatesPavilions

T.09

The boundaries extracted from the nine-square diagram no longer merely divide space; they become space. As the walls extend beyond the limits of the original grid, they generate a sequence of passages, intersections, pauses and openings that unfold through movement. Narrow corridors compress the body and direct the view, while sudden gaps reconnect the visitor with the scale of the surrounding fields. T9 transforms the separating line into an inhabitable condition — one in which structure, circulation, light and landscape participate in a continuous spatial experience. Hasan sharif askari Hasan sharif askari Hasan sharif askari Hasan sharif askari Hasan sharif askari BETWEEN THE NINE-SQUARES T9 begins with t... More

Project • By Firm architectsApartments

A MATTER OF PERSPECTIVE

This project operates on the interplay between matter and perspective. When is something a space between rooms and when is it a room. Is something a floor or a kitchen. Is it inside or outside. A Matter of Perspective transforms a two-level apartment into a narrative about perception of space. Matte glass panels diffusing light and shadows, referencing the steam state of matter, and sliding partitions shifting the occupant’s perspective. Through sightlines and openings in walls the ordinary becomes extraordinary.  Giovanni Nardi The design unfolds as a sequence of shifting perspectives. Matte glass panels diffuse light and shadow throughout the apartment, while carefully positioned openings and sliding partitions continuous... More

Project • By AshariArchitectsExhibition Centres

Ivy Commercial-Office Building

Urban ContextThe Ivy project was designed within a dense, high-traffic urban setting in Shiraz, where vehicular movement is prioritized and pedestrian experience is often neglected.The main design strategy focused on establishing an active, multi-layered, and meaningful relationship between the project, the existing pedestrian axis, and the surrounding urban fabric. Ashariarchitects Ashariarchitects City ConnectionAs a first step toward integrating the building with the city, a continuous, vine-like architectural element begins at the public edge of the site, extends through the formal structure of the building, and reaches all the way to the rooftop. This movement softens the boundary between the architecture and its urban conte... More

Project • By jalal Mashhadi Fard StudioBars

Look-in/Look-out

Look In,invites the viewer on a journey of self-reflection, while also creating an opportunity for a profound encounter with the other. It weaves a deep connection between seeing and being seen, where the hidden truths within the mirror’s reflection meet the gaze that seeks to unravel them. Diman studio Diman studio In the café’s main space, vertically positioned mirrors along both sides of the corridor create a multilayered and expansive spatial experience. This design not only enhances the perceived scale of the environment but also introduces a conceptual dimension, inviting visitors to confront the ambiguous boundary between reality and its reflection. As one attempts to continue along the corridor within t... More

Project • By K-Thengono Design StudioRestaurants

Talaga Sampireun Bali

K-Thengono Design Studio brings new life to Talaga Sampireun’s Bali location with an innovative concept that diverges from the conventional setup of individual saung (Sundanese huts) and separate dining halls. Instead, the design team has crafted a cohesive narrative inspired by villages from a bygone era. Indra Wiras Indra Wiras A river-like axis is central to the design, featuring a continuous, curved spine surrounded by a lake. Along this "river," spacious dining areas rest on its bends with open-air saung nestled along its path—reminiscent of traditional riverside settlements. This novel design approach provides the main dining areas with direct access to the water's edge, allowing guests to feed fish and bask in... More

Project • By panos nikolaidis designMasterplans

Invisible Hotel

State privatization combined with a general lack of funds has resulted over the years in a disregard towards public spaces. The private sector taking advantage of the situation has completely taken over. Public Space is now available for the right price. The Hotel itself with its lobby, bar and restaurant reinvents public space.  visualisation by Panos Nikolaidis The Hotel services offered create a life style ready for consumption. Personalised room service is the motto of this Hotel.  A selection of Designer Room interiors is on offer complete with an ‘open’ or ‘isolated’ environment according to the client’s mood. visualisation by Panos Nikolaidis In an attempt to reinvent Contemporary P... More

Project • By DesignsmithOffices

Khaleej Times

Every Concept of ours begins with a story. And when we were commissioned to develop a Design Concept for Khaleej Times’s new office space – Reception, News Room & Broadcasting Studio who is UAE’s first & leading English daily under the publishing house – Galadari Printing & Publishing Co. LLC, we came up with the concept of ‘FLOW’ which resonates with the nature of news & media in our daily life.  Caption We were challenged to create a 21,000 Sqft future-proofed space where the staff and the customers could collaborate in a cutting-edge tech integrated space. Being a newspaper and a media giant, incorporating screens and interactive displays was key. So, we engaged with PIXCOM T... More

Project • By EpsteinMills

Adaptive Reuse: Repurposing Silos

In the 1850s, Chicago was considered the grain capital of the world. The mill and silo buildings, located primarily within the Fulton Market neighborhoods, are a direct reflection of Chicago’s wheat industry heritage, one of the major industries upon which the city was built. In recent years, as Fulton Market has become more trendy with the opening of new bars, restaurants, residences and offices, many of the protected historic buildings have been renovated. Unprotected historic buildings beyond the district boundaries, however, are routinely threatened with demolition. One such example was a 250,000-square-foot mill factory, which spanned a 2.2-acre site and included a series of brick loft buildings ranging from three to six stories... More

Project • By Arcturis | square feet studioHotels

Iceland Guest House

Three axes form the basis for the guesthouse: public, private, and the relationship of earth to sky. These three axes respond to the site’s topographic undulations, rotation in plan and vertical hierarchy as the landscape slopes up to a gentle hill.  The public axis connects the entry point to an exterior hot springs pool accessed through an underground channel. Beyond the massive entry walls sits a shared dining space with scattered intimate gathering spaces warmed by firewood. At the intersection of the public axis and the vertical axis sits a viewing deck at roof level to admire the Northern Lights. Stacked below the staircase to the deck sits a second staircase leading to the spring. Porosity decreases as one descends deeper... More

Project • By Just Open ArchitectureExhibitions

The Post Anthropocene

JOA is honoured to participate in the 2019 Bi-City Biennale of Urbanism\Architecture (Shenzhen). We have always taken the research led perspective as the starting point of the design, trying to discuss the story behind the architecture in greater depth, and present it to the public through the exhibition. Our understanding of the future world is more based on the perspective of architecture rather than sci-fi movies. The premise of envisioning the future is actually to discuss the current social pain points, and then come up with critical reflections in a future dimension, which we call "The Post Anthropocene” project. In 2002, Nobel Prize-winning chemist Paul Crutzen published an article in Nature, for the first time officially pr... More

Project • By AAB ARCHITECT StudioApartments

White Alien

This is a residential interior design called White Alien designed by Amirali Bahmani at AAB ARCHITECT Studio in 2019. INSPIRATIONIn today's world, most spaces, including residential areas are not futuristic. The designer's goal was to create a unique futuristic space that would satisfy the needs of residents in addition to the visual appeal. PROJECT DESCRIPTIONIt is a residential conceptual interior design that fits the project's limitations such as area, floor to ceiling height, column location, shear wall, ceiling beam hanging, walls and installations. To make the space look simple and large, glossy white and black colors have been selected. Since the designer could not move up and down in designing the ceiling, a parametric two-dimensi... More

Project • By PLASMA STUDIOApartments

Resort

The idea is to use the function blocks like puzzle pieces and to compose the perfect complex of Resort and Chalets, adding or subtracting them according to the necessities.  The starting system created can be adapted to different typologies of sites.     The idea is to use the modular, function blocks like puzzle pieces and to compose the perfect complex of Resort and Chalets, adding or subtracting them according to the necessities.  The starting system created can be adapted to different typologies of sites. The site is located in a special and beautiful valley, and the intent of the design is to protect and to increase the quality of context of the existing natural environment with the addition of the designe... More

Project • By PLASMA STUDIOOffices

KFAS Headquarter and Conference Center

Plasma Studio project aims at proposing a woven strategy, where the urban proposal is punctuated by several instances with higher architectural resolution and within which the KFAS headquarters and the conference center are understood as two attractor poles, pulling and articulating pedestrian flows in between.The urban design concept is based on recomposing and connecting, whilst fostering key moments from within which future growth can occur.  We conceptualize this urban fabric as a tissue in need of further material definition to generate a strong identity; its own character informed by both, the architectural instances (de)marking places on the one hand and the movement of pedestrians, which in due time will lend itself to addition... More

Project • By Axis MundiMuseums

The Whitney Museum of Art

New YorkWhy shouldn’t a museum building be as inspired and exciting as the art it holds? Why are we perpetually conceiving them as collections of white boxes locked within a grid structure? Axis Mundi breaks free of this form with its self-initiated proposal for the Whitney Downtown, experimenting—like all good art—with a more creative and challenging design. A dramatically irregular superstructure constitutes a perimeter lattice that conceals staircases, escalators, elevators and mechanical rooms. Column-free glass galleries are suspended like bridges from this lattice. In this way, the building more closely mirrors the actual creative process. We can imagine the irregular superstructure as the chaotic consciousness of the artist, within w... More

Project • By Axis MundiUrban Green Spaces

MANNAHATTA PLATEAU

Winning entry for LA+ ICONOCLAST COMPETITION TO REDESIGN CENTRAL PARK 2018 (sponsored by the University of Pennsylvania)MANNAHATTA PLATEAU FOR FREDERICK LAW OLMSTED: A Re-Enchantment for a Post-apocalyptic EcologyReality is not always probable, or likely-Jorge Luis BorgesThe MANNAHATTA PLATEAU presents a dynamic ecological vision of nature integrated with urbanism. The ravaged original surface of Central Park is left as a regenerating wilderness, a temple to the raw power of nature. Built over it is a green mega-structure, a plateau that supports a raised parkland consisting of a patchwork of abundantly diverse interconnecting environmental zones.The bold, linear aesthetic of the plateau offers a new perspective upon the wilderness that lie... More