Customer experience

Redefining the site of an existing tired, global roll out restaurant concept into a unique dining experience that would be a destination for the people of Braunschweig in Germany. Mood Authors Mood Authors Mood Authors Mood Authors Mood Authors Mood Authors Mood Authors More

They are about relationships and friendships. We have created a space strictly subordinate to its function, where the ambitions of architecture should not surpass the experience of the food itself. Matej Hakar Matej Hakar IRIN restaurant is located in a historic building in the city center, which underwent a partial reconstruction 15 years ago. The space itself is not very big, but quite varied. Characteristically it can be divided into three distinctive spaces: a part with ribbed concrete ceiling - containing the open kitchen, seating/dining area + back of the house, entrance and the staircase. This project was a transformation of a winery to a restaurant, with its main aim to create a functional simple space. The entire design... More

The design of an interior is increasingly becoming the creation of an experience in a space and the telling of an authentic brand story. This is precisely how we have approached the design of the latest project in our portfolio – the “Pile i Vile” shop that sells and offers the servicing of machines for landscaping gardens, lawns and forests. The first step, after a detailed analysis of the space and customer movement, was to open up the line of movement, “to liberate” the view towards the various categories of products and to bring nature into the interior. Due to the dimensions as well as the layout of the displayed products, the space was previously slightly confused, and the customer’s movement betwe... More

Branimir Centre in the heart of Zagreb, opened in 2003, has for years been associated with the cinema located within the mall. However, the excellent position of the Centre as well as the country’s most visited cinema had not been used to their full potential as the venue did not offer content to attract and retain visitors beyond the cinema screenings for which reason the centre’s new owner, the Austrian Supernova Group, decided to take action to reposition the mall. Supernova decided to draw upon Brigada’s creative resources and so we have, together with the creative agency Señor, developed a new positioning strategy of the centre, its visual identity and interior design. Going to the mall does not have to be an... More

Tinktura is a natural cosmetics brand, with products containing plant ingredients that, in addition to nurturing the body, positively affect health. What distinguishes Tinktura from other cosmetics brands is a comprehensive approach that makes no difference between beauty, care, and health. The sales space on Frankopanska Street in Zagreb reflects the brand’s energy and Tinktura’s commitment to body care and health. A simple floor plan disposition and the segmentation of products according to their purpose allow smooth movement and quick access to the desired product. The design leans on strong and energetic wall colours, dark oak in geometrically shaped shelves, and black and white illustrations of plants that are used to prod... More

Roto Dinamic Store as an Example of Experiential Design Experiential Design or, as we call it in Croatian, the experience of space, includes aspects of creating a unique experience that conveys an emotion defined by the creative concept. In the digital age and the oversaturated market, a unique physical experience is what creates added value, whether it is a store, an office, a hotel or a restaurant. This approach to interior design has been successfully applied in the decoration of the Roto retail store by the award-winning agency Brigada from Zagreb. The first step was to monitor the behaviour and the needs of users/customers and their preferences through behavioural analysis, and the results have shown that the sales space didn’t... More

Our long-time client, who has been present on the Croatian market since 2005, has set a new challenge for us – an upgrade of the retail concept that stems from the brand’s new visual identity. The client’s understanding of users’ needs and a fearless approach to creating innovative offerings also requires flexibility, openness and innovation on the design side. For us, the new Tele2 retail concept has meant a critical look at our own design and its upgrade. The new concept is based on the current guidelines of the visual identity of the company, which uses three basic colours: red, blue and green, and the achromatic colours black, white and grey. The space planning is based on the fluidity of space where products a... More