Davidchipperfield

 This project is located at the Amorepacific Headquarters in Yongsan, Seoul, designed by David Chipperfield, the 2023 Pritzker Prize. The design approach focused on integrating the building seamlessly into a meticulously coordinated modular system, while also embodying the brand’s identity. Cho Guenyoung Cho Guenyoung Cho Guenyoung  Ojeje is a brand with an identity of Jeju Island. The large mass on the front reminds of a huge stone island and symbolizes the locality of Jeju Island. This mass is composed of black basalt, a stone commonly found on the island. The complex form of irregular natural stones emphasizes their presence within a structured metal grid. Tables and chairs placed in the hall were also des... More