#designsmith
An overview of projects, products and exclusive articles about #designsmith
Project • By Designsmith • Shops
Nautica
Nautica's flagship store in Dubai Hills Mall unveils a trio of distinct experiences that spotlight the brand's versatile product range. Guided by the creative direction of Designsmith, this space is divided into three sections, each with its unique design sensibility while sharing common elements.
The first section reflects an industrial minimalist style, with understated flooring drawing attention to a central focal point. An abstract interpretation of a modern boat adorns the floor, capturing the essence of maritime influence.
Chandan Sojitra
Moving to the second area, visitors are greeted by a cosier atmosphere, achieved through the use of wood and carpeting. The retail display structures evoke the craftsmanship of boat making, fe... More
Project • By Designsmith • Restaurants
Circle of Crust
Designed by Designsmith, Circle of Crust, situated in Dubai Hills Mall, is a tribute to the spirited American diner culture from the 90s. It invites people to savour the simple joys of life – a slice of pizza shared with loved ones, all within a fun and playful space.With the goal of conveying the eatery's essence to passersby, the clear glass facade was extended to provide a glimpse of the interior. The seating area is arranged to evoke the ambience of a garden, featuring petal-inspired folded lighting and planter beds. Wooden pizza trays and decorative light fixtures on the walls contribute to the welcoming environment.
Chandan Sojitra
The restaurant has a tasteful mix of lively colours and subtle patterns, ensuring its appeal... More