#Dubairetail

Project GOLD RUSH is a retail store that commemorates gold as a color and a cultural symbol in the subcontinent. Gold holds a significant presence in the culture of this region, not solely as a precious metal, but also reflected in the natural landscape, from the sun's warm tones to the ripening wheat fields and the desert sand's hues. Beyond visual culture, gold permeates language and fashion, where gold jewelry transcends conventional fashion sense and complements all colors and cuts effortlessly. Shehzad Mehmood Shehzad Mehmood The store design features a bold and distinctive use of gold paper as the primary interior finishing material. By pasting over 22,000 gold leaf papers by hand, each piece acquires a unique texture and f... More