Dyson
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Project • By WilkinsonEyre • Shops
Dyson Demo
Following WilkinsonEyre’s design of Dyson’s Malmesbury Campus, we have also worked with Sir James Dyson in the creation of a new concept store on London’s Oxford Street, which is one of a growing number of Dyson Demo spaces planned for other major cities around the world.It offers a unique gallery-like experience where products are displayed on plinths like artworks, while technical information is communicated on video walls. The 200m² space offers an experience that goes beyond product display, and celebrates the design, engineering and innovation of Dyson products. Customers are able to access a wide variety of information, from the initial conceptual ideas to details of the innovative technology.The two shop floors are linked by a s... More