Environmental branding

An overview of projects, products and exclusive articles about environmental branding

Project • By BergmeyerShops

Tree House Brewing Company

This independent brewer-owned company is renowned for making inspired libations for all. Intending to create a sought-after destination to match their craft-brewing mastery, they enlisted our design team to create an engaging customer experience for their ultra-devoted fanbase, building excitement and anticipation on route to their new taproom. Caption Focusing on an immersive brand journey for the retail and front of house at the new 100,000 SQ FT brewery in Deerfield, we brought new life into a former mid-century publishing company building. An amalgamation of the existing space through adaptive reuse and a branded environment true to its identity, the company has taken root in its new home in Western MA. Caption Visitors are... More

Project • By Spark ChicagoOffices

Paylocity - Schaumburg

As the developer of industry-leading human capital management software, Paylocity needed a workspace to reflect its best-in-class dedication to service. Branded elements create a continuous narrative through the space and reinforce their brand and culture. We continue to partner with Paylocity in offices across the country, creating contextual moments that blend Paylocity culture with the local geographic flavor. More

Project • By Spark ChicagoDistribution Centres

Greater Chicago Food Depository (GCFD)

The Greater Chicago Food Depository (GCFD) makes a daily impact on hunger by distributing nutritious food across Chicago and Cook County. Their new volunteer orientation space informs visitors of the incredible work employees perform each day and inspires the community to support their mission. Office branding reminds employees to cultivate and celebrate progress daily. More

Project • By Spark ChicagoOffices

Home Partners of America

Home Partners of America (HPA) provides a path to home ownership that is more accessible than the traditional home purchasing process. Their sophisticated corporate brand is articulated through branded elements which nod to the residential real estate market. More

Project • By Spark ChicagoOffices

Ann & Robert H. Lurie Children's Hospital

Top-ranked Lurie Children’s Hospital provides superior pediatric care with a legacy of excellence. Inspired by the tactile optimism of children’s toys, a series of installations reminds employees of the patients, families and communities they serve each day. More

Project • By Spark ChicagoOffices

Paylocity - Lake Mary

Paylocity’s Lake Mary office serves as a destination training hub for the human capital management software company. Florida’s culture is celebrated throughout four floors of the office, paying homage to local sports teams, destinations and attractions. The spirit of the environmental branding throughout the Lake Mary office continues the narrative developed for Paylocity’s Boise and Schaumburg offices. More

Project • By Spark ChicagoOffices

Objective Paradigm

Objective Paradigm (OP) connects technology industry talent with Fortune 100 companies and startups. Their new Chicago space supports the fast pace of the technology industry and the hustle required to be a successful recruiter, while infusing warmth and life. More

Project • By Spark ChicagoOffices

DMA

DMA provides distribution solutions to multi-unit restaurants and institutional operators through their national food distribution system. A tour path through their new office nods to the highways DMA’s distribution networks use each day and celebrates the origins of DMA’s history. More

Project • By Spark ChicagoOffices

Morton Salt

Morton Salt’s modern headquarters breathes fresh life into a historic brand. The company’s rich history provides a wealth of inspiration to draw from, including the iconic Morton Salt Girl in her signature yellow dress. New elements work together to reflect an innovative vision of this classic brand. More

Project • By Spark ChicagoOffices

Evolent Health

Evolent Health added two floors to their Chicago headquarters and needed to carry the brand of their single existing floor to the new space. Working with leadership, bold, sophisticated branding elements were developed to express their culture and values. More

Project • By Spark ChicagoOffices

Feeding America

Feeding America offers help to those in need through a nationwide network of food banks. Their mission is simple: to feed America’s hungry and engage the country in the fight to end hunger. Branded elements in their updated office bring Feeding America’s stories to life, showcasing their brand patterns, extensive color palette, and beautiful photography. More

Project • By Spark ChicagoOffices

Komatsu

Komatsu is one of the world’s leading manufacturers and suppliers of earth-moving equipment. Branded elements spanning four floors draw inspiration from Komatsu's global reach, employee culture, physical impact on earth, and appreciation for their clients, while seamlessly integrating into the architecture. More

Project • By Spark ChicagoOffices

Equity Residential

Equity Residential acquires, develops and manages apartment complexes in the United States. Guided by their mantra, creating communities where people thrive, the branding displays throughout Equity Residential’s space celebrate the places in which employees live, work, play and serve. They illuminate their core values of sustainability, social responsibility, wellbeing, diversity and inclusion. More

Project • By Spark ChicagoOffices

Revantage

Revantage provides real estate services to one of the world’s largest investment firms. Their mission, to provide flexible and rewarding environments for their luxury apartment clients to thrive in, inspires the approach for the environmental branding throughout the space. More

Project • By Spark ChicagoOffices

Medline

Global medical supply manufacturer and distributor Medline occupies a new headquarters outside of Chicago. The campus provides multiple areas along a tour path to reveal their brand’s high-energy culture and laser-focus on quality. More