Experiment
An overview of projects, products and exclusive articles about experiment
Project • By Brigada • Exhibitions
A Journey Through 60-Year-Long Vegeta History
To mark the 60th Vegeta anniversary, we organised a “60-year-long journey”, a unique train journey from Zagreb to Koprivnica and back staging all historical phases of this iconic Croatian product.
We’ve brought our guests to revisit 1959, the year when Vegeta was first created in the Podravka factory. In cooperation with Brigada, for the first time ever in Croatia, an entire train turned into an event restaurant. On the way to Koprivnica, our guest could enjoy a celebratory menu, as well as a special entertainment programme which continued inside the old Vegeta factory in Koprivnica with a play that told the story about how Vegeta, thanks to scientist Zlata Bartl who created it, set out to conquer the world. This beautifu... More
Product • By Brigada • Brigada Booth
Brigada Booth
Let’s get physical in a digital world
In an increasingly digital world, we believe that the physical experience of space remains indispensable and here at Brigada we are devoted to the transformation of space into a unique experience. Designing spaces that intrigue their users and make them feel good is what drives our everyday work. When confronted with the task of designing our very own stand, we decided to take the same approach and create a distinct spatial experience within less than 5 m2.
The signature red booth is created within a steel cube frame that serves as the structure to hold more than 800 hanging pipes attached to a metal mesh, creating a barrier between the stand’s interior and the outside world. The booth flo... More
Project • By Brigada • Exhibitions
Throwback Tunnel
For the occasion of the Croatia Insurance Company’s 133rd anniversary, Zagreb Grič Tunnel has been transformed into a multimedia time machine transporting into 133 years of an interlaced, stormy history of Croatia, the City of Zagreb and individual histories of every citizen and visitor.The exhibition has been created by three agencies – Millenium promocija, Brigada and Bruketa&Žinić&Grey, and has been named Croatia is Croatia, emphasizing the historical role Croatia Insurance Company has had in the economical growth of the country since 1874, when it was founded by great Croatian writers and politicians August Šenoa, Ivan Vončina and Gjuro Deželić.The exhibition covers 2100 square meters in total, spanning the full 3... More
Project • By Brigada • Exhibitions
The Adris group Pavilion
The visitors of the 2016’s Weekend Media Festival were bound to notice a 10-metre-high structure in the courtyard of the former tobacco factory Tvornica duhana Rovinj. Its three floors were home to food tasting, socialising, and dancing, but also the platform for a unique perspective of the festival’s events. It was a promotional pavilion for the main festival sponsor, Adris group, and was designed by our team and executed in partnership with Bruketa&Žinić OM and Pepermint.
The pavilion’s step-pyramid shape is a continuation of the creative concept of the recent Adris annual report called The Success Factory, which was inspired by the constant growth and development of the Adris group’s business: the companies that make up the Group... More