Fashion retail

An overview of projects, products and exclusive articles about fashion retail

Project • By Seraro by Ramical • Shops

Amura

Amura is a two-level retail environment designed to turn shopping into an experience. Its program connects women’s, men’s, and children’s retail with a café, accessories, and lounge areas, creating a fluid journey that encourages discovery, interaction, and longer stays. The design brings together brand experience, customer flow, and commercial strategy to create a space designed not only to sell, but to strengthen the business behind it. Seraro by Ramical Seraro by Ramical Seraro by Ramical Seraro by Ramical More

Project • By RMMSH • Shops

Nude Story store

 A fashion house, a digital gallery or a palazzo from Italian furniture catalogues? We wanted to unite all three themes in the new flagship Nude Story on Kuznetsky Most. All these 3 trends are united by grand and inspiring architecture, airy layouts and high ceilings. For the flagship-store the brand has chosen a building from 1899 - the profitable house of A.S.Khomyakov at the intersection of Kuznetsky Most and Petrovka. The boutique is divided into 4 halls: 2 halls are given for retail space among which there is the main front hall with digital chandelier and a small lounge zone, the third one is for the cash desk area with media panels in the windows and 4x metre onyx cash desk, the fourth hall is a fitting area. It was also possib... More

Project • By STUDIO4/301 • Shops

STUDIO4/301

MARK & LONA's Debut in China: A Study in Minimalist Athleticism As a pioneer in luxury golfwear, MARK & LONA continues to redefine conventional sports apparel by transforming it into a personal fashion statement. STUDIO 4/301 translated this core philosophy into architectural language for the brand’s China flagship, drawing inspiration from Japanese minimalism. Following an in-depth study of the Tokyo flagship and close collaboration with Chairman Matsumura’s team, the design deconstructs boundaries between sport and fashion, creating a free-flowing, multifunctional retail environment that harmonizes luxury aesthetics with the kinetic energy of golf culture. YUUUUND STUDIO YUUUUND STUDIO YUUUUND STUDIO... More