Filzfelt

At Toronto’s Eaton Centre, Canadian telecommunications company, Telus Communications, opened a new ‘connected experience’ store. This new concept features a curated collection of more than 1,000 cutting edge (and sometimes noisy) technology products intended to enhance the consumer’s digital life. In a store of otherwise hard surfaces open to a bustling shopping mall, sound control is of utmost importance. When a sound wave is produced, it bounces off the reflective surfaces it comes in contact with. The amount of time it takes (in seconds) for that sound to dissipate is termed “reverberation time” (RT) and lengthy RTs allow sounds to build up and conflict with one another. Initial reverberation time calculations for the retail store wer... More