FLUX
An overview of projects, products and exclusive articles about FLUX
News • News • 29 Nov 2020
Angular geometries and materials define a creative retail collaboration
A 3-dimensional corrugated ceiling feature brings a unique rhythm into an industrially-styled retail space for a collaboration between professional hair product provider Kerastase and fashion salon Flux. Designed by CJ STUDIO-ShiChieh Lu, the angular, undulating nature of the ceiling contrasts against the calmer, more conventional walls beneath.
Kuomin Lee
Co-branding was a key strategy for the retail concept located in Taipei. The letters X and K, key to both companies, were extracted into a morphological variation with the angular, intersecting nature of the letters inspiring the space’s unique geometry.
Kuomin Lee
Within the high ceiling, the angular corrugated metal boards reference the pattern of the ribb... More
Project • By CJ STUDIO • Shops
FLUX│KERASTASE
3d diamond shape patterned ceiling adds an undulating landscape above head. It brings rhythmic atmosphere into space with an industrial fashion look, lightly flying over a more conventional, calm, heavier walls finished with stone spray paint. The contrast combination of materials accentuates the physical sensation as well as nerves everyone's thoughts.
KUOMIN LEE
In collaboration with Kerastase, a professional hair product provider, the fashion salon Flux opened a new branch in Xin-Yi District of Taipei, expanding their shared service region. Co-branding was a business strategy for our clients, but we also considered it coherently as a spatial idea. Extracted from branding names respectively, letter "X" and "K" look similar in terms... More