Greenpoint Brooklyn

An overview of projects, products and exclusive articles about Greenpoint Brooklyn

Project • By StudioSC • Shops

33 Franklin

33 Franklin Street is a mixed-use residential and commercial development located in the heart of Greenpoint, Brooklyn our studio’s home neighborhood. Situated on a 21,000-square-foot lot with three street frontages, the project is both an architectural response to its context and a forward-looking addition to the neighborhood fabric. From the earliest stages, our guiding concept was to activate Franklin Street with a generous, two-story opening leading to a landscaped courtyard. This space not only serves as the main entry for the commercial tenant and residential lobby but also creates a moment of pause and greenery within the dense urban streetscape. Heidi Solander Designing for three distinct street frontages meant each fa&cc... More

News • News • 13 Jun 2022

Thoughtful and understated Sereneco by Carpenter and Mason takes cues from its raw Brooklyn context

In a relaxed neighbourhood of Brooklyn, Sereneco by Carpenter and Mason is located on the ground floor of Greenpoint, also known as Brooklyn’s historic Pencil Factory building. Nicole Franzen The studio explain their design process for Sereneco was highly intuitive, feeling out a space that would be reflective of owner Billy van Dolsen – thoughtful yet understated, and taking cues from the existing raw space of the Greenpoint location. Nicole Franzen Designed shortly after the quarantine lockdown ended in New York, the restart prompted the designers to look into local architecture and prioritize the relationship between architecture and the natural environment. Frank Lloyd Wright’s Usonian community served as a... More