Idm

noa* was commissioned by IDM Alto Adige to develop the concept for a new trade fair stand to represent the soul of the South Tyrolean region for the "Berlin Travel Festival".    The pavilion aims to convey the idea of authenticity, quality, nature, sustainability, tradition and innovation: essential points for today's travelers and for modern tourism.   A modular pavilion, quick to assemble and dissemble, in order to easily change location, that carries its stories everywhere and allows guests to get a taste of what South Tyrol is like. Culinary and artisanal traditions, alpine landscapes, sports, local companies, brands, technological developments, are some of the themes analyzed and staged in the pavilion.   The... More