Immersive design
An overview of projects, products and exclusive articles about immersive design
Project • By Random Studio • Exhibitions
An Alpine Expedition in the City for Moncler
In close collaboration with Moncler, we designed The Beyond Performance Exhibit, a multi-sensory journey translating Moncler’s performance heritage into a spatial experience.Coinciding with the Olympic Winter Games, we transformed the courtyard of Portrait Milano into an immersive alpine environment from which three distinct trails unfold, immersing visitors in an expedition through the brand’s history.
Each trail explores a different chapter of Moncler Grenoble’s pioneering relationship to performance. The Blue Trail traces its expedition roots, from outfitting alpine workers to equipping the 1954 K2 expedition. The White Trail highlights decades of slope performance, from the French Olympic team in 1968 to B... More
Project • By Edoardo Milesi & Archos • Pavilions
Banfi Pavilion
The Castello Banfi Pavilion offers a complete sensory immersion into a fertile microcosm that embodies Banfi’s philosophy. This space is not merely a celebration of wine but a multifaceted narrative that intertwines a centuries-old love for the land with a continual search for balance between innovation and tradition. Here, wine becomes a tangible symbol of the patient, meticulous work of transforming the landscape and the people who inhabit it, contributing to the creation of the genius loci that characterizes the timeless harmony of the Tuscan territory.
Ezio Manciucca
Entering the Banfi Pavilion means stepping into an evocative, deeply experiential and emotional dimension, capable of engaging the senses in a collective ritual... More
Project • By Looks Generous • Restaurants
Bambino Restaurant
Located in the heart of Saigon’s District One, Bambino caters for eighty guests, with plenty more room for its after-dinner supper club service.
Anchored by a large central void topping out two floors below, the kitchen is separated from the main Restaurant, Bar, Private Dining Room and outdoor Terrace.
In keeping with a brief that required an Italian dining experience that could seamlessly transition to a late-night music venue, Looks Generous honed in on their Client’s future minded values to drive the venue narrative.
Phu Dao
As a data-driven, narrative-led design office, Looks Generous explored how one might imagine a future today by referencing the artistic values of two contrasting Italian luminaries. Leaning towar... More
Project • By Indissoluble • Exhibitions
HUMAN+. THE FUTURE OF OUR SPECIES. EXHIBITION
Cyborgs, superhumans and clones. Evolution or extinction? What does it mean to be a human today? What will it feel like to be a human a hundred years from now? Technological capabilities are increasing at a rapid pace. Should we continue to embrace modifications to our minds, bodies and daily lives, or are there boundaries we shouldn’t overstep?
Conceived as a dark tunnel, the exhibition, designed by Indissoluble, displays a stark minimalism, which highlights the importance of the pieces to exhibit. Surrounded by a monochrome environment, the only point at which this darkness is broken is in the thematic transitions, as light tunnels are built to embrace the texts of the exhibition.
The exhibition explores potential future t... More