Immersiveretail

Located in the historic heart of Shanghai, the first store of this playful fashion brand, is slightly set back from the street. Inspired by its small scale surroundings we wanted to work with a more abstract idea of what a new home could be like.  The store settles into its new neighborhood with a sequence of rooms, carefully positioned in accordance to the original structure. The spatial experience of the rooms and corridors lead to an intimate introduction of the brand. The connection between each room frames different areas and scenes that guide you through the space intentionally.  Wen Studio Wen Studio Wen Studio Wen Studio The furniture hints on the duality of being there for display or to be displayed.... More