Inflatable structures

The Middle East Region has boomed in the last 50 years with an economy based on oil. This growth rate and the incredible wealth has made the unthinkable possible. Cities bloomed from the arid desert and the whole region became an incredible and alluring place, attracting people from all over the world. But this semi-utopian development approached its climax almost 10 years ago. The region had to re-imagine its future and create its own new, enticing identity. This process had to be planned and didn’t happen spontaneously under the leveling action of history, people and time.​Dubai’s time scale is on steroids, and its future had to happen, now. Aside from the obvious business vocation, the new-unknown identity focused on tourism, fun and won... More