Jack daniels
An overview of projects, products and exclusive articles about jack daniels
Project • By Clickspring Design • Exhibition Centres
Jack Daniel’s Barrel House 1-14
Most who have visited a distillery know that entering an active barrel house is a profound olfactory experience. Over a period of five or more years, as a barrel of whiskey matures, a portion of its contents is lost to evaporation. This inevitable process, multiplied by thousands of barrels, creates the "angel's share", a scent that blankets the building in a delightfully unmistakable aroma. The angel’s share is one of the first characteristics that welcomes visitors to Barrel House 1-14 at the Jack Daniel Distillery.
In seeking ways to enhance the visitor experience for an ever increasing number of guests, the Jack Daniel’s team launched an improvement campaign encompassing several of the publicly accessible properties on the distiller... More
Project • By Clickspring Design • Shops
Jack Daniel’s White Rabbit Bottle Shop
Jack Daniel made his whiskey and his name at his eponymous distillery – and made his friends at his White Rabbit Saloon on Lynchburg’s town square. Tennessee Prohibition forced the saloon to close, but more than a century later the White Rabbit Bottle Shop is open for a new generation of Jack’s friends to gather and find a signature sippin’ whiskey.
Part of an ongoing effort to enhance visitor experience at the Jack Daniel’s Homeplace, Clickspring designed the new bottle shop, bottle customization area, and visitor gallery to communicate the tradition and materials of whiskey craftsmanship. As such, the project combines charred wood accent walls, maple ricking details, a planed oak log cash-wrap, and a bottle wall forming a portrait of J... More