Jamie Fobert
An overview of projects, products and exclusive articles about Jamie Fobert
Project • By Jamie Fobert Architects • Shops
I.T Hysan Avenue
I.T, the vibrant, multi-brand fashion house, invited us to redesign the womenswear floor at their Hysan Avenue store in Hong Kong. The new spaces opened in September 2018. Four large gallery spaces accommodate women’s clothing, shoes and accessories. The gallery floors, walls and ceiling are of restrained detail and materiality, allowing the bespoke fixtures and diverse fashion items to stand out. Black powder-coated steel frames hold ready-to-wear collections. Large, jewel-like resin wedges and octagons display shoes and bags.The galleries are linked together by a series of five poches, each with a different use and character: luxury, aspirational, sneakers, accessories, and coffee. The poches are all clad in panels of stainless steel... More
Project • By Jamie Fobert Architects • Shops
Men’s Designer Street Room, Selfridges
Men’s street fashion is fast-changing and dynamic. Its influences and its image are constantly in flux. Our new menswear destination for Selfridges embodies a fresh approach to brand diversity, appealing to the street-to-designer customer.The concept for the new space had to be a flexible framework, tough in both material and form. Making reference to billboards and drive-in movie screens, we constructed an adaptable set of frameworks in mill-finished aluminium.Each brand was allocated a kit of parts for shelves, rails and tables, comprised of off-the-shelf aluminium bars, T-sections and angles. The frameworks have an industrial feel, yet they are also light and reflective. Their loose-fit construction offers a creative backdrop to whatever... More