Laico

Laico is a brand containing multiple sub-brands with various products, hence to design Laico central store, each group of products need various stands with different forms. The store is giant and hard to perceive. Numerous columns, irregular layout, illegibility of the space makes the user confused through the space.Client: I cannot see where the space ends. I want my every product to be seen. A Pan-optic space with appropriate zoning and transparency to satisfy all the differences. -How could diversity be illustrated by the means of integrity?-A peaceful space with a variety of products, not adding complexity to complexity, a perceivable space for the user. -Around which center can the layout become integrated?-What is the contemporary vis... More