Locality

 Sghr, a handmade crafted glass brand with a factory in Kujukuri, Chiba Prefecture, was in charge of the space configuration for a limited-time store opening at the Gotemba Premium Outlets. Since the brand's products are delicate and beautiful crafted glass created by highly skilled artisans, we were not willing to display them on instant folding desks, even for a limited time. On the other hand, the store interior was not changeable, so the brand's value had to be conveyed to the people coming to the outlet mall, who were not existing customers. Masato Chiba Masato Chiba The concept of the store was to show a different side of the brand with a different value that could not be found in a regular store, such as obsolete stoc... More