Merchandising

An overview of projects, products and exclusive articles about merchandising

Project • By Aidlin Darling Design • Shops

Google Flagship Store

Located in the new Google headquarters, the Store is designed to activate curiosity and educate the public about the company’s hardware offerings and design process. A sinuous, spine-like sculptural installation winds through the space, providing a 120-foot-long continuous interactive display. With a focus on human physiology and interaction, the spine engages the user at multiple heights and scales to promote discovery with drawers to open, informative visual graphics, and 3D interactive displays. Adam Rouse Mark Wickens The Store is a primary hub where people from all over the world can visit, interact with products, and learn more about the company’s design process, ethos, and production methods. The surrounding co... More