معمار

IntroductionThe interior design of Noura Eyewear and Optometry Center was carried out on one of Rasht’s busy healthcare-oriented streets, with the aim of creating a welcoming, legible, and functional environment. The narrow plot, with a width of only 3.5 meters and length of 17 meters (70 sqm ground floor), along with a 35 sqm upper floor for support spaces, posed a significant design challenge. The project’s location—surrounded by clinics, medical offices, and similar stores—necessitated a distinctive identity and an enhanced user experience. Pelak Studio Legibility, Identity, and Urban PresenceTo achieve visual distinction in a competitive urban context, the façade and entrance were designed with stron... More

A Small Pharmacy in the Heart of a Busy Street in Rasht This project involved the design and execution of a 30-square-meter pharmacy, in a space previously used as an eyewear shop, where the existing spatial divisions were not compatible with the new requirements. The limited ceiling height and strict regulations of the Food and Drug Administration posed some of the main design challenges. Pelak Studio Pelak Studio The pharmacy is located on one of the busiest streets of Rasht, lined with doctors’ offices, medical clinics, and numerous pharmacies. Within this context—where visual clutter threatens the identity of small buildings—the central design question emerged: how can one establish a clear and distinctive... More

Concept and Design ApproachThe design of Ardabil Villa was developed with the aim of reducing energy consumption and achieving full harmony with the region’s cold and mountainous climate. The main objective was to create a residential space that not only ensures thermal comfort for its occupants but also moves toward the concept of a nearly zero-energy building through the intelligent use of natural resources. MAINA Design Site Analysis and PlacementThe site is located on a gentle slope in a mountainous area. The first design step was to study solar radiation throughout the year and determine the optimal building orientation. As a result, the main volume was positioned to capture maximum solar energy during the cold seasons.... More

This project is an example of the reinvention of a shoe and handbag store located on one of the busiest streets in the city—a location that, due to high visual density, required the creation of a calm, inviting, and identity-driven environment. The client, owner of the “Boof” brand, aimed to provide a pleasant shopping experience for customers while presenting a distinctive and attractive storefront. The starting point of the design was the brand’s owl symbol—a motif that, through conceptual interpretation and translation into form and lighting, became the foundation for a fluid and cohesive store interior. MAINA Design MAINA Design Brand-Inspired Design and the Role of the CeilingThe store is slight... More

Name Philosophy The word Tendenza in Italian means tendency, trend, or a new movement. This name was chosen to emphasize that the store is not merely a place of commerce, but a platform for presenting new currents in fashion and lifestyle for women. The identity of the project is tightly connected to this meaning—conveying a sense of movement, modernity, and individuality through spatial design. Nimik Studio Conceptual Idea Tendenza was conceived as more than a retail space—it was envisioned as a place where shopping transforms into a sensory and meaningful experience. The design revolves around the subtle duality of energy and calmness: A vibrant, dynamic, and eye-catching entry to attract passersby.A softer, more inti... More

Mamounia is a Moroccan restaurant with the purpose of introducing people to Moroccan culture. In this regard, from food to architectural details and furniture, all represent Moroccan culture. For instance, the arrangement of the tables instead of numbering them, are separated by the unique designs of different styles of Morocco art. The privacy of the tables was reduced as much as possible and brought closer to each other so, that people from different tables could communicate with each other which cause new friendships can be formed in the restaurant. This strategy is derived from the Moroccan culture because in Morocco the privacy of people is small and people can easily get in touch and become friends Hasan Farahani Hasan Farahan... More

Sat within an old site with buildings aging up to 150 years, this modest multipurpose hall is located at the heart of the old Part of Tehran, in Laleh-Zar, once upon a time the Champs-Élysées of a Tehran. With a double height, the hall at its lowest level occupies the basement and at its highest the ground floor of an old carriage house. It takes up an area of approximately 110 square meters. The sheer contrast of an immaculate and engaging modern space with the old context and fabric of the site draws the audience to an uncanny sense of belonging and calmness. Parham Taghioff The very pristine composition of the interior is full of surprises for a visitor stepping in from a site setting restored to its original attire b... More

INSPIRATIONThe entrance gate is inspired by the nature of the entrances in traditional Iranian architecture, which has been updated with a modern approach, in addition, since the use and activities of the complex are related to science and technology, the details and geometry of the arches are It is designed to evoke the path of electrons around the nucleus, especially when the dynamic lighting is activated at night. UNIQUE PROPERTIES / PROJECT DESCRIPTIONThe study process of the project started with the question posed by the employer, whether the entrance can be an element of identity while defining the entrance and providing the required spaces so that it becomes a sign of the organization and activities at the province and country level... More