Mortar

CHIO'2ND has emerged as a leading online bag brand in recent years, sustaining a strong following among domestic youth for over a decade. The brand commissioned STUDIO 4/301 to conceive and realise its inaugural flagship store in its hometown of Hangzhou, China. the project represents a critical transition from digital presence to spatial identity, articulating the brand's values through architecture and interior design. YUUUUND STUDIO  Situated in Hangzhou, a historically important city and former capital during the Song Dynasty, the design responds directly to the brand's and city's cultural context. STUDIO 4/301 undertook research into landscape artefacts and visual traditions of the period, with particular reference to Guo Xi... More