Multibrand

Rather than organizing the store areas by single brands or by typology, we intend to shuffle brands and items in order to create visuals and possibility of combining different items from different brands, enhancing the buyer’s experience and the potential amount of purchases. Therefore the shop would be made of different volumes and clusters rather than surfaces and open spaces.  Lapis Bureau (LxB) Lapis Bureau (LxB) Lapis Bureau (LxB) Architectural elements are separating the spaces and at the same time host different items in “fashion island” : clothes, accessories, wearables, shoes, scarves, hats, etc., displayed next to each others. Lapis Bureau (LxB) Lapis Bureau (LxB) Vertical surf... More